We hope that everyone in the world will soon be enjoying that special crunch from bugs. Whether you are stepping out of your comfort zone for the first time, or snacking away on crispy crickets as always, our goal is to have a delicious and wholesome product that suits your specific taste buds.
That is why we have decided to create a new parent brand, Wholi. Wholi can house Dare to Eat and all our new product lines in the pipeline. Over the course of the past year, we have talked to many different kinds of people, who want to integrate insects into their diets in particular ways. For instance, we have spoken with several athletes who are particularly interested in the nutritional profile that insects provide.
Our first upcoming product is a new kind of protein bar - Whole Bar. Whole Bar has a higher amount of insect-protein (and a protein content comparable to conventional protein bars), but also contains important vitamins, minerals, fibre and omega-3 fatty acids. The bar is a perfect match for people looking for a balanced dietary supplement that will keep them energized for longer.
Whole bar is not the only new product in the pipeline. We have recently received funding to develop an entirely new kind of meat-replacement product. Unlike most plant-based meat alternatives, ours will have all 9 essential amino acids (high quality protein), vitamin B12 and minerals. We are very excited to begin this innovative project that will make it easier, healthier and more delicious to make meat-free meals. This is something we truly believe can make a big difference for our environment.
We hope you will give Wholi a warm welcome!