About Us 2

Sustainability

Eating insects is very climate friendly.
Read more in depth about it here



EATING SUSTAINABLE FOOD MEANS EATING HEALTHY FOOD 

By eating insects such as crickets and buffalo worms you gain many of the important nutrients that you otherwise get from eating fish, beef and rye bread - at once!

Insects are generally high in protein (with the full amino-acid composition), rich in vitamin B12, Omega-3, fibre, iron and magnesium. 

UNDERSTANDING THE FEED-CONVERSION RATIO 
Insects are far more sustainable to produce than other protein sources, particularly beef. In terms of how much greenhouse gas is emitted, how much land, water and feed it requires to produce 1kg of food, insects are very climate friendly compared to most other sources of protein. Insects even take up less land and require less water than producing soy beans. 


INSECTS ARE DELICIOUS
There are almost 2000 types of edible insects, each offering unique culinary potential that until now has gone widely unexplored. We create delicious products by taking our inspiration from ancient traditions of eating insects in Africa, Asia and Latin America, and combining it with new and healthy food styles from our own Nordic background.

We also support smallholder cricket farmers in Cambodia through our partnership with DanChurchAid, which you can read more about here
          



Nutrition

Your health can benefit from eating bugs
in a lot of different ways. Check it out!



potential that until now has gone widely unexplored. We create delicious products by taking our inspiration from ancient traditions of eating insects in Africa, Asia and Latin America, and combining ifefef. 



  1. Protein

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  2. Fibre

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  3. Iron

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  4. B12

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About Wholi

Read more about the founders of Wholi
and how the idea came about




COPENHAGEN, OCTOBER 2016

An insect researcher and a social
entrepreneur meet in Copenhagen and they start to talk. About
global problems; malnutrition, food security, gender inequality
and insects. Insects, argues Malena, are the single most nutritious
resource with a very small climate footprint, relatively easy to
produce, free from pesticides and antibiotics, and take up a small
amount of land – they can even grow vertically in cities.

 



5 YEARS AGO IN TANZANIA
She knows all this, because she has experienced it herself and
studied the topic for 5 years. Being a vegetarian she wasn’t so sure
about eating the grasshoppers that she was served by her host
family in Tanzania. But best to adopt to the local culture, she
thought. One year later and she was feeling less tired and
was less anemic, having
consumed more protein, iron and vitamin B12 from the
grasshoppers. 
LARVAE RISOTTO
Back in Copenhagen. A dinner of larvae risotto and a few glasses of
wine and sparks start to fly. Jessica, who has a background in business
and experience with making a social cause into a high-end fashion
company, thought the risotto was pretty tasty. And if it was tasty, nutritious and sustainable, why on Earth weren't we eating more of these? The answer of course was fairly simple - because most people find it gross! So we started making the bugs into powder and integrating them into foods that we already new such as snacks, burger patties and smoothies. And our friends really liked it! 


THE TASTE OF A REVOLUTION! 
Together we have gone on a quest to save the planet, by
creating a whole new market for insect-based foods. The goal is to lower our CO2-footprint, while also building a company that is economically sustainable. We will also work directly in developing countries, where we can support women farmes to increase their output, in order to support themselves financially while fighting nutrition deficiency. 
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